College Signing Day
College Signing Day is Reach Higher's flagship event. Celebrated each year by Mrs. Obama, a crew of celebrities and influencers, and school counselors and students across all 50 states, College Signing Day is a national movement celebrating students commiting to continue their education past high school. #CollegeSigningDay has over 6.29 billion impressions on social media since 2014.
Social media design
Print design
Brand management
Web layout design
Art direction
2024 identity and assets
Each year, the College Signing Day toolkit paves the way for the season's brand identity, which extends to the Signing Day website, downloadable assets, and social media design. This year, I convened a small focus group of students to hear what design motifs catch their eye on social media. The response: Y2K vibes, early internet pixels, and 3D/Chrome. [Work in progress]
2021 digital College Signing Day celebration
An online celebration of the class of 2021. Guest appearances include Carla Hall, The Weeknd, Cynthia Erivo, Jay Pharaoh, Conan O’Brien, Kelly Rowland, Steph Curry, and Mrs. Obama. Livestream event made in partnership with Really Useful Media. I helped provide art direction for the virtual event.
Wilson High School Decision Day
In 2023, Reach Higher surprised Woodrow Wilson High school in Los Angeles, California with a Decision Day party. I adapted our brand identity to reflect the school's colors to feel personalized to the Wilson seniors for the day-of event design and materials. Print design for temporary tattoos, yard signs, pom poms, rally towels, photobooth graphics, and a very big check.
